This project presents a web-based online shopping platform designed to improve user experience through advanced product discovery and seamless transactions. Built using the MERN stack (MongoDB, Express.js, React.js, and Node.js), the platform includes features such as product filtering by price and category, search functionality, personalized product recommendations using content-based filtering, and secure payment processing. These features help users easily find relevant products and complete purchases efficiently. The project demonstrates how modern web technologies can create a scalable, user-friendly, and engaging e-commerce platform that enhances customer satisfaction and product exploration.